> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reporting FAQ

> Answers to common questions about dashboards, report visibility, date ranges, and why numbers can appear different across views.

## Overview

## Why do some reports not appear for my client?

Some reports only appear when:

* the reporting configuration enables them
* the required output exists for that client

## Why can numbers differ between source files and the dashboard?

The dashboard uses published reporting outputs, not raw source files directly.

If a run has not been published, or if you are comparing raw source totals to modeled or published reporting views, the numbers may not line up one-for-one.

## Why does the selected KPI matter?

Many reporting pages are tied to a specific modeled KPI. Changing the KPI can change the underlying output set, trend, and interpretation.

## Why does the date range matter so much?

Different windows can change:

* timing effects
* halo visibility
* efficiency
* seasonality context

A short window can be useful, but it can also hide slower or delayed effects.

## Why do some reports use prior-year comparisons?

Prior-year comparisons help teams understand whether current movement is simply seasonal or whether media economics and performance actually changed.

## Why can a page look current but still not reflect raw source behavior exactly?

Because reporting pages are usually based on modeled and published outputs, not just raw operational rows.

## How can I use ROAS if my KPI is leads, calls, or appointments?

Provalytics can support this through an **Assigned Value Metric**.

Assigned Value Metric applies a predetermined dollar value to selected events so event-based performance can be translated into financial terms.

That allows reporting to use `ROAS` instead of only `CPA`, even when direct revenue is not available in the source data.

This option is enabled by the Provalytics CSR team when it fits the client setup.