> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Provalytics

> Provalytics helps marketers, agencies, and executives understand the true business impact of media and make better budget decisions.

## Overview

Provalytics is a marketing intelligence platform built to show what media actually changed in the business.

It was shaped by years of work with large brands, enterprise marketers, and agencies that needed a more credible answer than platform attribution could provide. Instead of relying on user-level tracking, pixels, tags, or last-click logic, Provalytics uses aggregated marketing and conversion data to determine the incremental outcomes created by media.

That means the platform is built to answer the questions serious decision-makers care about:

* Which media is creating demand?
* Which spend is only capturing demand that already existed?
* Where is the next dollar likely to work hardest?
* How should marketing performance be explained to finance, leadership, and clients?

## What you can do with Provalytics

Use Provalytics to:

* See which channels are creating incremental results
* Compare spend, contribution, and efficiency across channels and campaigns
* Understand how upper-funnel media influences branded search, direct traffic, and other downstream activity
* Evaluate budget recommendations based on response curves and saturation
* Explore what-if scenarios before changing spend
* Explain marketing impact in language that finance and leadership can trust

## The Provalytics story

If you need the shortest version of what Provalytics does, it is this:

* **Impact**: measure the business result behind the media, not just the click path
* **Validated**: ground the output in a model that is meant to be tested, not just asserted
* **Finance-grade**: express performance in language leadership can use in budget and growth decisions

This is why teams use Provalytics not just as a dashboard, but as a decision system for measurement, planning, and budget allocation.

## Start here

If you are new to the platform, these pages are the best entry points:

* [What is Provalytics?](/getting-started/what-is-provalytics)
* [How Provalytics Works](/getting-started/how-provalytics-works)
* [Which Report Should I Use?](/how-to-guides/which-report-should-i-use)

## How these docs are organized

The Help Center is organized around the decisions Provalytics helps you make:

* **Core Concepts** explains the measurement ideas behind the platform.
* **Using Provalytics** explains the main dashboards and reports.
* **How-To Guides** explains common decisions and practical workflows.
* **Planning & Optimization** explains recommendations, scenario planning, and budget workflows.
* **Connecting Data** and **Custom & Non-Conforming Data** explain how data gets into the platform.
* **Security & Data Governance** explains how access, delivery, and warehouse connections are handled.
* **Product Updates** highlights new customer-facing functionality.

## A note on availability

Some features may not appear in every account. Provalytics can enable, hide, or customize reports by client based on your configuration, data availability, and onboarding stage.