> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adobe Analytics connector

> Learn how Provalytics uses the Windsor-backed Adobe Analytics connector for website and conversion data.

## Overview

Provalytics uses a Windsor-backed Adobe Analytics connector when Adobe Analytics is the primary source for website activity, conversion activity, or both.

## What it is used for

Adobe Analytics can help supply:

* website sessions or visits
* conversion activity
* related site behavior metrics needed for modeling or reporting

## When it is a good fit

Use the Adobe Analytics connector when:

* Adobe Analytics is the client's source of truth for owned-site performance
* website and conversion signals should refresh on a recurring basis
* the account needs those signals modeled alongside media activity

## Why it matters

Like GA4, Adobe Analytics helps supply the owned-site outcome signals that media is trying to influence. That makes it an important input when Provalytics is measuring incremental business impact rather than platform-reported conversions alone.

## Screenshot placeholder

Screenshot placeholder: Adobe Analytics connector setup in Manage Account