> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon Ads connector

> Learn how Provalytics uses the Windsor-backed Amazon Ads connector for recurring retail media data.

## Overview

Provalytics uses a Windsor-backed Amazon Ads connector when Amazon retail media is part of the client's paid media mix.

## What it is used for

This connector is typically used to ingest Amazon Ads marketing data such as:

* spend
* impressions
* clicks when available
* campaign metadata

## When it is a good fit

Use the Amazon Ads connector when:

* Amazon is a meaningful retail media channel
* the client wants recurring retail media measurement
* Amazon performance should be evaluated alongside owned-site and other channel outcomes

## Why it matters

Amazon Ads is especially important in Provalytics because retail media often creates cross-platform effects.

That can include:

* Amazon activity driving owned-site demand
* owned-site marketing driving Amazon purchases
* broader retail halo that is not visible in a single platform report

## Screenshot placeholder

Screenshot placeholder: Amazon Ads connector setup in Manage Account