> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads connector

> Learn how Provalytics uses the Windsor-backed Google Ads connector for marketing measurement.

## Overview

Provalytics uses a Windsor-backed Google Ads connector when Google Ads is part of the client's marketing mix.

## What it is used for

This connector is typically used to bring Google Ads marketing data into Provalytics, such as:

* spend
* impressions
* clicks when available
* campaign and channel metadata

That data helps power the marketing layer used in modeling and reporting.

## When it is a good fit

Use the Google Ads connector when:

* Google Ads is a meaningful paid media source
* the account needs recurring data refreshes
* the client wants an ongoing connection instead of file delivery

## Important note about YouTube

In the current Provalytics onboarding and connector model, YouTube shares the Google Ads connection path on the Windsor side.

That means a Google Ads connection can satisfy both:

* Google Ads
* YouTube

when the source structure supports it.

## What to expect during setup

During onboarding, Provalytics typically confirms:

* the relevant Google Ads account access
* which data should flow into the marketing layer
* how the source should be labeled or grouped inside reporting

## Screenshot placeholder

Screenshot placeholder: Google Ads connector setup in Manage Account