> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn connector

> Learn how Provalytics uses the Windsor-backed LinkedIn connector for recurring marketing data.

## Overview

Provalytics uses a Windsor-backed LinkedIn connector when LinkedIn is part of the client's paid media mix.

## What it is used for

This connector is typically used for marketing data such as:

* spend
* impressions
* clicks when available
* campaign metadata

## When it is a good fit

Use the LinkedIn connector when:

* LinkedIn is part of the active media plan
* the account needs recurring measurement rather than one-off exports
* leadership wants LinkedIn evaluated in the same framework as other channels

## Why it matters

LinkedIn is often used for:

* B2B demand generation
* awareness
* category education
* audience qualification

That means direct platform attribution may not tell the full story. Bringing LinkedIn into Provalytics helps evaluate both direct and broader incremental impact.

## Screenshot placeholder

Screenshot placeholder: LinkedIn connector setup in Manage Account