> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta (Facebook & Instagram) connector

> Learn how Provalytics uses the Windsor-backed Meta connector for Facebook and Instagram marketing data.

## Overview

Provalytics uses a Windsor-backed Meta connector when Facebook and Instagram are part of the client's marketing mix.

## What it is used for

This connector is typically used for recurring marketing data such as:

* spend
* impressions
* clicks when available
* campaign and ad set metadata

The goal is to bring Meta activity into the marketing layer used for modeling and reporting.

## When it is a good fit

Use the Meta connector when:

* Facebook or Instagram is a meaningful paid media source
* the client wants recurring data refreshes
* the source should be measured alongside search, video, retail media, and other channels

## Why it matters in Provalytics

Meta often plays more than one role in the funnel. Depending on the account, it may drive:

* direct demand capture
* prospecting and awareness
* retargeting
* halo effects into search, site traffic, and retail conversions

That is why it is important to ingest it as a recurring structured source rather than treat it as an isolated platform report.

## Screenshot placeholder

Screenshot placeholder: Meta connector setup in Manage Account