> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Pinterest connector

> Learn how Provalytics uses the Windsor-backed Pinterest connector for recurring marketing data.

## Overview

Provalytics uses a Windsor-backed Pinterest connector when Pinterest is part of the client's marketing mix.

## What it is used for

This connector is typically used to ingest Pinterest marketing data such as:

* spend
* impressions
* clicks when available
* campaign metadata

## When it is a good fit

Use the Pinterest connector when:

* Pinterest should be included in cross-channel measurement
* the account needs a recurring connection
* Pinterest may influence both discovery and downstream purchase behavior

## Why it matters

Pinterest often plays a discovery and consideration role, which can make it easy to under-credit if measurement relies only on direct attribution.

Bringing Pinterest into Provalytics helps place it in the broader incremental picture.

## Screenshot placeholder

Screenshot placeholder: Pinterest connector setup in Manage Account