> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reddit connector

> Learn how Provalytics uses the Windsor-backed Reddit connector for recurring marketing data.

## Overview

Provalytics uses a Windsor-backed Reddit connector when Reddit is part of the client's paid media mix.

## What it is used for

This connector is typically used for recurring marketing inputs such as:

* spend
* impressions
* clicks when available
* campaign metadata

## When it is a good fit

Use the Reddit connector when:

* Reddit is a real part of the media plan
* the business wants recurring measurement instead of manual exports
* Reddit should be evaluated in the same framework as other channels

## Why it matters

Reddit can behave differently from other paid social sources because of the way users research, discuss, and validate products.

Measuring it inside Provalytics helps the team see whether it is creating direct value, broader halo, or both.

## Screenshot placeholder

Screenshot placeholder: Reddit connector setup in Manage Account