> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Snapchat connector

> Learn how Provalytics uses the Windsor-backed Snapchat connector for recurring marketing data.

## Overview

Provalytics uses a Windsor-backed Snapchat connector when Snapchat is part of the client's paid media mix.

## What it is used for

This connector is typically used for recurring marketing inputs such as:

* spend
* impressions
* clicks when available
* campaign metadata

## When it is a good fit

Use the Snapchat connector when:

* Snapchat spend needs to be measured on a recurring basis
* the client wants Snapchat evaluated alongside the rest of the channel mix
* upper-funnel and mid-funnel influence matters to the business

## Why it matters

Snapchat can influence demand that later appears through:

* search
* direct traffic
* owned-site conversion
* retail or marketplace outcomes

That makes recurring measurement more useful than relying on platform reporting alone.

## Screenshot placeholder

Screenshot placeholder: Snapchat connector setup in Manage Account