> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok connector

> Learn how Provalytics uses the Windsor-backed TikTok connector for recurring marketing data.

## Overview

Provalytics uses a Windsor-backed TikTok connector when TikTok is part of the client's paid media mix.

## What it is used for

This connector is typically used to ingest TikTok marketing data such as:

* spend
* impressions
* clicks when available
* campaign metadata

## When it is a good fit

Use the TikTok connector when:

* TikTok spend should be included in recurring reporting
* the client wants TikTok measured in the same framework as other channels
* TikTok may create both direct response and halo effects

## How to think about TikTok in Provalytics

TikTok can operate as:

* an awareness channel
* a response channel
* a source of downstream demand that shows up elsewhere

That means its value should usually be interpreted alongside:

* direct incremental contribution
* trend
* efficiency
* halo effects

## Screenshot placeholder

Screenshot placeholder: TikTok connector setup in Manage Account