> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Path Analysis and Interconnected KPIs

> Learn how Provalytics models customer response as a system of related outcomes rather than isolated events.

## Overview

The customer journey is not one event. It is a system of related outcomes.

A campaign may influence:

* brand search
* sessions
* product engagement
* conversion behavior

across different times and through different pathways.

## How Provalytics handles this

The framework models multiple KPIs simultaneously and estimates how influence propagates across behavioral stages over time.

That helps distinguish:

* genuine downstream contribution
* shared external movement
* synchronized channel behavior that only looks causal