> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Privacy-Safe Measurement

> Learn how Provalytics measures marketing without depending on persistent user-level tracking.

## Overview

A core differentiator of Provalytics is that the framework does not rely on deterministic user-level identity systems.

Instead, it operates through aggregated statistical inference across time and across related business outcomes.

## What that means in practice

The methodology does not depend on:

* cookies
* mobile identifiers
* deterministic identity graphs
* cross-device stitching
* persistent user-level tracking

That makes the system more resilient in the post-cookie environment and better aligned with modern privacy restrictions.

## Why this matters

The objective is not to reconstruct every path. The objective is to estimate what changed because media existed.