> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Proof Report

> Learn how to use the Proof Report to review model validation for a KPI, compare predicted versus actual performance, and understand how confidence updates after each run.

## Overview

The Proof Report is Provalytics’ validation view.

It shows how closely the model’s predicted results match the actual results for a selected KPI, so teams can judge whether the model is reliable enough to support planning, optimization, and reporting decisions.

In practical terms, this is where Provalytics answers:

> How much should we trust the model for this KPI right now?

## What you can do

In the Proof Report, you can:

* Switch between KPI models
* Review the latest validation metrics for the selected KPI
* Compare predicted versus actual daily performance
* See whether the model is tracking the business outcome closely enough to support decision-making

For clients using the latest reporting pipeline, the report refreshes from the latest published model-quality outputs after each completed model run.

## What the report looks like in practice

The page is intentionally simple:

* KPI selector
* R² card
* MAPE card
* predicted-versus-actual chart
* interpretation panels explaining what each validation metric means

That makes it easy to move from raw validation metrics to an actual judgment about model trust.

<img src="https://mintcdn.com/provalytics/sNdhtgaFBHI7eYci/images/proof-report/proof-report-overview.png?fit=max&auto=format&n=sNdhtgaFBHI7eYci&q=85&s=361a395c71acc7d67054ab2b5a8e26a6" alt="Proof Report overview" width="1330" height="1284" data-path="images/proof-report/proof-report-overview.png" />

## What the key metrics mean

Proof is centered on two validation metrics:

* **R²**: how closely the model’s predictions track actual results
* **MAPE**: the average difference between predicted and actual results

At a high level:

* higher R² usually means the model is explaining the outcome more convincingly
* lower MAPE usually means the model is staying closer to the actual values

The chart then shows predicted versus actual values over time so you can see whether the model is broadly tracking the business pattern or missing it in important places.

## How to interpret it well

Use Proof when you want to answer:

* Is this KPI model trustworthy enough to use in budget conversations?
* Is the model broadly matching reality, or drifting away from it?
* Did the latest run improve or weaken validation quality?
* Are the results strong enough to rely on for optimization and planning?

### A practical reading rule

Do not treat validation as a binary pass/fail label.

Instead, use the report to judge:

* whether the model is stable enough for the decision you need to make
* whether you should interpret results with high confidence or more caution
* whether a KPI should remain part of active optimization or needs more review

## Why this report matters after each run

Every new model run is an opportunity to improve or weaken the validation picture.

That means Proof is not just a setup report. It is part of ongoing governance.

Teams use it to confirm that the latest run still supports:

* reporting confidence
* planning confidence
* optimization confidence

If the model quality changes materially, that should influence how aggressively you act on the outputs.

## What this report is best for

Proof is especially useful for:

* validating a newly refreshed model
* explaining model confidence to leadership or clients
* checking whether a KPI is ready for optimization decisions
* comparing confidence across KPI models

## Important interpretation note

Strong validation does not automatically mean every recommendation is right.

It means the model is doing a better job of explaining observed business performance.

Use Proof alongside:

* [Incrementality Report](/using-provalytics/incrementality-report)
* [Campaign Performance](/using-provalytics/campaign-performance)
* [Scenario Planner](/planning/scenario-planner)

That combination helps connect:

* model trust
* observed business impact
* recommended next actions
