> ## Documentation Index > Fetch the complete documentation index at: https://docs.getprova.com/llms.txt > Use this file to discover all available pages before exploring further. # Trending > Learn how to use Trending to compare channel performance across time segments, optional metrics, and chart views. ## Overview Trending is the time-segmented reporting view in Provalytics. It is designed to help you see how channel performance changes across time, not just where a channel finished in a single reporting window. This makes it especially useful for: * pacing analysis * week-over-week or month-over-month comparisons * diagnosing shifts in efficiency * comparing contribution alongside supporting metrics like clicks, impressions, and CPM ## What the page does Trending combines: * KPI and date controls * optional time segmentation * optional chart visualization * expandable channel rows * optional metric columns such as clicks, impressions, and CPM That lets the page work in two modes: * a table-led reporting view * a chart-led trend-inspection view ## Step 1: Start with the default trend table The default view gives you a clean summary table by channel for the selected KPI and date range. This is the best place to start when you want the core trend-ready metrics without extra segmentation. Trending default view ## Step 2: Add supporting metrics Trending becomes much more useful when you turn on optional columns such as: * clicks * impressions * CPM Those columns help you connect outcome changes to the delivery pattern behind them. For example, a change in incremental leads may be easier to interpret once you can also see whether impressions rose, clicks fell, or CPM changed sharply. Trending with optional metrics ## Step 3: Use time segmentation for comparison The `Time Segment` control lets you break a channel into comparable periods, such as weekly segments. This is one of the most useful features on the page because it turns a channel total into a sequence of comparable windows. That makes it easier to answer: * what changed week over week? * when did a spike start? * did a shift happen gradually or all at once? * did supporting metrics move with the KPI? Trending segmented by week ## Step 4: Turn on the trend chart When you enable `Show trend chart`, Trending switches from a table-only reporting view into a visual comparison view. This is especially useful when you want to compare: * multiple channels at once * one metric across time * inflection points and spikes * whether channels are moving together or diverging Trending chart visualization ## How to use Trending well Use Trending when you want to answer questions like: * Is performance improving or fading over time? * Did a budget change produce a visible shift? * Are efficiency metrics moving with the KPI or against it? * Which weeks or months deserve a deeper investigation? Trending is especially effective when read together with: * [Incrementality Report](/using-provalytics/incrementality-report) * [Campaign Performance](/using-provalytics/campaign-performance) * [Opportunity Days](/using-provalytics/opportunity-days) That sequence helps connect: * where the result stands * how it changed * and when the next timing move might matter ## A practical reading rule Do not react to every line movement in isolation. Use Trending to identify: * meaningful direction changes * repeated patterns * timing mismatches * metric combinations that explain a shift The page is most valuable when it helps you decide where a deeper question should go next.