> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What's New

> Customer-facing product updates that explain what changed in Provalytics and why it matters.

## Overview

This section highlights new Provalytics functionality and customer-visible improvements.

It is not an engineering changelog.

Each update focuses on:

* What is new
* Why it matters
* Where to find it
* How to learn more

## Latest updates

### [Channel Halo](/whats-new/channel-halo)

A new report that splits each channel's measured incrementality into what last-click can see immediately and what it misses as halo.

### [Assigned Value Metric](/whats-new/assigned-value-metric)

A CSR-enabled option that applies predetermined dollar values to events so teams can use ROAS when direct revenue is not available.

### [Spend Headroom](/whats-new/spend-headroom)

A new channel-by-channel planning report for understanding where spend can scale and where it may be over the line.

### [Direct Snowflake connection](/whats-new/snowflake-connection)

Clients with warehouse-first data setups can now connect Snowflake more directly into Provalytics.