> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getprova.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Assigned Value Metric

> A CSR-enabled option that assigns dollar values to events so event-based models can be evaluated in financial terms.

## Overview

*Published: July 1, 2026*

Provalytics now supports **Assigned Value Metric**, a CSR-enabled option for clients whose KPI is event-based rather than direct revenue.

Assigned Value Metric applies a predetermined dollar value to selected events so performance can be translated into financial terms.

This allows teams to use `ROAS` instead of only `CPA` when direct revenue is not available.

## Why this matters

Many clients optimize around outcomes such as:

* leads
* calls
* appointments
* form fills
* other event-based conversions

Those outcomes are operationally important, but they do not always include a direct revenue value in the source data.

Assigned Value Metric bridges that gap by applying a consistent predetermined value so teams can:

* compare channels in financial terms
* discuss performance with finance or executive teams more easily
* evaluate return-style performance without requiring direct purchase revenue

## Where to find it

Assigned Value Metric appears in reporting views such as Campaign Performance when it has been enabled for the client configuration.

This option is enabled by the Provalytics CSR team.

## Learn more

* [Campaign Performance](/using-provalytics/campaign-performance)
* [Incrementality](/core-concepts/incrementality)