> ## Documentation Index > Fetch the complete documentation index at: https://docs.getprova.com/llms.txt > Use this file to discover all available pages before exploring further. # Channel Halo > A new report that separates immediate impact from halo so teams can see what last-click reporting misses. ## Overview *Published: July 1, 2026* Provalytics now includes **Channel Halo**, a report designed to show how each channel's measured incrementality splits between: * **Immediate / Same Day** impact * **Halo** impact that lands later This gives teams a clearer view of what last-click reporting can see immediately and what it tends to miss. Channel Halo impact view ## Why this matters Many channels influence performance beyond the same day or beyond the final click path. Channel Halo helps make that visible by showing: * the share of hidden lift that does not appear in last-click * which channels create more delayed impact * which channels generate the most halo lift per 1,000 impressions The report includes both: * a **Halo Impact** view normalized to show each channel's split * a **Halo Efficiency** view that compares lift relative to impressions Channel Halo efficiency view ## Where to find it Channel Halo is available as a client-facing report when enabled for your account. ## Learn more * [Channel Halo](/using-provalytics/channel-halo) * [Brand Search Halo](/using-provalytics/brand-search-halo) * [Halo Effects](/core-concepts/halo-effects)