Use Cases and Examples

Overview

Use:

This is useful when leadership sees search capturing demand and asks whether TV, CTV, video, or social should be cut.

Use:

This is useful when the question is not which channel is working, but which campaigns deserve more spend.

Use:

This is useful when deciding when to launch, when to push harder, or how soon a channel should be expected to respond.

Use:

This is useful before taking major planning or optimization actions.