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Overview

Provalytics uses a Windsor-backed Pinterest connector when Pinterest is part of the client’s marketing mix.

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What it is used for

This connector is typically used to ingest Pinterest marketing data such as:
  • spend
  • impressions
  • clicks when available
  • campaign metadata

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When it is a good fit

Use the Pinterest connector when:
  • Pinterest should be included in cross-channel measurement
  • the account needs a recurring connection
  • Pinterest may influence both discovery and downstream purchase behavior

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Why it matters

Pinterest often plays a discovery and consideration role, which can make it easy to under-credit if measurement relies only on direct attribution. Bringing Pinterest into Provalytics helps place it in the broader incremental picture.

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Screenshot placeholder: Pinterest connector setup in Manage Account