Overview
Provalytics includes several reports because different business questions need different lenses. Use this page as the quick routing guide.If you want to know what changed the business
Use: Best for:- understanding which channels or campaigns created incremental outcomes
- comparing business contribution across media
If you want to know what is creating branded demand
Use: Best for:- understanding which paid channels are driving brand search
- defending upper-funnel investment
If you want to separate media-driven impact from organic base
Use: Best for:- understanding what would likely have happened without media
- explaining why all reported conversions should not be credited to paid media
If you want to validate the model before acting on it
Use: Best for:- checking model trust
- confirming whether a KPI is ready for planning and optimization use
If you want to understand timing and pacing
Use: Best for:- understanding how quickly channels tend to convert
- identifying stronger and weaker upcoming forecast windows
If you want to understand media cost efficiency
Use: Best for:- evaluating delivery efficiency
- comparing spend, CPA, and modeled contribution deeper in the hierarchy
If you want a model-led allocation answer
Use: Best for:- reviewing the current best constrained allocation
- comparing scenario levels when budget changes
If you want to test your own plan
Use: Best for:- adjusting spend intentionally
- testing what-if plans against the current model
If you want to set the planning budget itself
Use: Best for:- entering the monthly budget
- setting channel guardrails
- defining when a budget goes live