Overview
Provalytics uses a Windsor-backed TikTok connector when TikTok is part of the client’s paid media mix.What it is used for
This connector is typically used to ingest TikTok marketing data such as:- spend
- impressions
- clicks when available
- campaign metadata
When it is a good fit
Use the TikTok connector when:- TikTok spend should be included in recurring reporting
- the client wants TikTok measured in the same framework as other channels
- TikTok may create both direct response and halo effects
How to think about TikTok in Provalytics
TikTok can operate as:- an awareness channel
- a response channel
- a source of downstream demand that shows up elsewhere
- direct incremental contribution
- trend
- efficiency
- halo effects