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Overview

Published: July 1, 2026 Provalytics now supports Assigned Value Metric, a CSR-enabled option for clients whose KPI is event-based rather than direct revenue. Assigned Value Metric applies a predetermined dollar value to selected events so performance can be translated into financial terms. This allows teams to use ROAS instead of only CPA when direct revenue is not available.

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Why this matters

Many clients optimize around outcomes such as:
  • leads
  • calls
  • appointments
  • form fills
  • other event-based conversions
Those outcomes are operationally important, but they do not always include a direct revenue value in the source data. Assigned Value Metric bridges that gap by applying a consistent predetermined value so teams can:
  • compare channels in financial terms
  • discuss performance with finance or executive teams more easily
  • evaluate return-style performance without requiring direct purchase revenue

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Where to find it

Assigned Value Metric appears in reporting views such as Campaign Performance when it has been enabled for the client configuration. This option is enabled by the Provalytics CSR team.

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