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Overview

Provalytics uses a Windsor-backed Adobe Analytics connector when Adobe Analytics is the primary source for website activity, conversion activity, or both.

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What it is used for

Adobe Analytics can help supply:
  • website sessions or visits
  • conversion activity
  • related site behavior metrics needed for modeling or reporting

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When it is a good fit

Use the Adobe Analytics connector when:
  • Adobe Analytics is the client’s source of truth for owned-site performance
  • website and conversion signals should refresh on a recurring basis
  • the account needs those signals modeled alongside media activity

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Why it matters

Like GA4, Adobe Analytics helps supply the owned-site outcome signals that media is trying to influence. That makes it an important input when Provalytics is measuring incremental business impact rather than platform-reported conversions alone.

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Screenshot placeholder

Screenshot placeholder: Adobe Analytics connector setup in Manage Account