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Overview

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What is the difference between Spend Headroom and Budget Recommendations?

Spend Headroom helps you understand where additional spend may still be productive. Budget Recommendations turns model logic into a recommended allocation view.

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What is the difference between Scenario Planner and Budget Recommendations?

Budget Recommendations is the model-led recommendation view. Scenario Planner is the user-led what-if environment for testing different conditions and budget setups.

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What is Opportunity Days for?

Opportunity Days helps answer when spend is most likely to work harder, not where it should go.

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What should I check before acting on a recommendation?

Check:

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Why would I not simply move budget to the most efficient-looking channel?

Because a highly efficient channel may be too small to matter, may already be near saturation, or may mostly capture demand created elsewhere.

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Why do timing reports matter for planning?

Because channels do not all respond on the same timeline. If you expect immediate payoff from a slower-converting channel, you can make the wrong decision too early.