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Overview

Published: July 1, 2026 Provalytics now includes Channel Halo, a report designed to show how each channel’s measured incrementality splits between:
  • Immediate / Same Day impact
  • Halo impact that lands later
This gives teams a clearer view of what last-click reporting can see immediately and what it tends to miss. Channel Halo impact view

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Why this matters

Many channels influence performance beyond the same day or beyond the final click path. Channel Halo helps make that visible by showing:
  • the share of hidden lift that does not appear in last-click
  • which channels create more delayed impact
  • which channels generate the most halo lift per 1,000 impressions
The report includes both:
  • a Halo Impact view normalized to show each channel’s split
  • a Halo Efficiency view that compares lift relative to impressions
Channel Halo efficiency view

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Where to find it

Channel Halo is available as a client-facing report when enabled for your account.

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Learn more