Overview
Provalytics uses a Windsor-backed Snapchat connector when Snapchat is part of the client’s paid media mix.What it is used for
This connector is typically used for recurring marketing inputs such as:- spend
- impressions
- clicks when available
- campaign metadata
When it is a good fit
Use the Snapchat connector when:- Snapchat spend needs to be measured on a recurring basis
- the client wants Snapchat evaluated alongside the rest of the channel mix
- upper-funnel and mid-funnel influence matters to the business
Why it matters
Snapchat can influence demand that later appears through:- search
- direct traffic
- owned-site conversion
- retail or marketplace outcomes