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Overview

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Why do some reports not appear for my client?

Some reports only appear when:
  • the reporting configuration enables them
  • the required output exists for that client

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Why can numbers differ between source files and the dashboard?

The dashboard uses published reporting outputs, not raw source files directly. If a run has not been published, or if you are comparing raw source totals to modeled or published reporting views, the numbers may not line up one-for-one.

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Why does the selected KPI matter?

Many reporting pages are tied to a specific modeled KPI. Changing the KPI can change the underlying output set, trend, and interpretation.

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Why does the date range matter so much?

Different windows can change:
  • timing effects
  • halo visibility
  • efficiency
  • seasonality context
A short window can be useful, but it can also hide slower or delayed effects.

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Why do some reports use prior-year comparisons?

Prior-year comparisons help teams understand whether current movement is simply seasonal or whether media economics and performance actually changed.

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Why can a page look current but still not reflect raw source behavior exactly?

Because reporting pages are usually based on modeled and published outputs, not just raw operational rows.

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How can I use ROAS if my KPI is leads, calls, or appointments?

Provalytics can support this through an Assigned Value Metric. Assigned Value Metric applies a predetermined dollar value to selected events so event-based performance can be translated into financial terms. That allows reporting to use ROAS instead of only CPA, even when direct revenue is not available in the source data. This option is enabled by the Provalytics CSR team when it fits the client setup.