Overview
Provalytics uses a Windsor-backed Amazon Ads connector when Amazon retail media is part of the client’s paid media mix.What it is used for
This connector is typically used to ingest Amazon Ads marketing data such as:- spend
- impressions
- clicks when available
- campaign metadata
When it is a good fit
Use the Amazon Ads connector when:- Amazon is a meaningful retail media channel
- the client wants recurring retail media measurement
- Amazon performance should be evaluated alongside owned-site and other channel outcomes
Why it matters
Amazon Ads is especially important in Provalytics because retail media often creates cross-platform effects. That can include:- Amazon activity driving owned-site demand
- owned-site marketing driving Amazon purchases
- broader retail halo that is not visible in a single platform report