Overview
Provalytics uses a Windsor-backed LinkedIn connector when LinkedIn is part of the client’s paid media mix.What it is used for
This connector is typically used for marketing data such as:- spend
- impressions
- clicks when available
- campaign metadata
When it is a good fit
Use the LinkedIn connector when:- LinkedIn is part of the active media plan
- the account needs recurring measurement rather than one-off exports
- leadership wants LinkedIn evaluated in the same framework as other channels
Why it matters
LinkedIn is often used for:- B2B demand generation
- awareness
- category education
- audience qualification