Overview
Provalytics uses a Windsor-backed Meta connector when Facebook and Instagram are part of the client’s marketing mix.What it is used for
This connector is typically used for recurring marketing data such as:- spend
- impressions
- clicks when available
- campaign and ad set metadata
When it is a good fit
Use the Meta connector when:- Facebook or Instagram is a meaningful paid media source
- the client wants recurring data refreshes
- the source should be measured alongside search, video, retail media, and other channels
Why it matters in Provalytics
Meta often plays more than one role in the funnel. Depending on the account, it may drive:- direct demand capture
- prospecting and awareness
- retargeting
- halo effects into search, site traffic, and retail conversions