Recommendations

Overview

Recommendations is the model-led budget allocation page. It helps answer:

Given the current model, budget level, and constraints, where should spend go next?

This page turns the modeled response system into a usable channel-allocation view for planning and reallocation.

What the page looks like in practice

Recommendations is built in two layers:

Rollup and recommended mix

At the top, the page shows:

scenario budget
projected efficiency
projected KPI output
scenario budget options around the current plan
a channel rollup view with the recommended allocation mix

Budget scenario range

Each time the platform creates a new recommendation and associated forecast, it also creates six additional budget-and-forecast levels around the current plan. That gives the team seven optimization views in total:

Flat
+10%
+20%
+30%
-10%
-20%
-30%

Adjustable spend controls

Lower on the page, users can inspect or adjust channel-level spend inputs directly through sliders. This is where the recommendation becomes operational and comparable against current spend levels.

What you can do

In Recommendations, you can:

choose a KPI
review scenario-based budget views
compare recommendation outcomes across budget levels
inspect channel rollups
drill into detailed recommended allocation rows
export both rollup and detail views
move into Opportunity Days for timing

What the page is showing

Recommendations is designed around three layers:

Scenario budget context

The page shows the selected scenario budget and, when configured, projected efficiency and projected total KPI output. Those scenario levels are intentional. In real planning environments, budgets are often mostly fixed, but marketers still face surprise changes, especially near decision deadlines. Sometimes incremental budget becomes available late. Sometimes budget is reduced with little warning. Instead of forcing users to request a brand-new model run for every small budget change, Provalytics keeps these seven optimization views ready and refreshed each time new data updates the platform.

Channel rollup

This is the high-level answer to:

How is the recommendation reallocating budget across channels?

At this level, the page shows:

current daily spend
max daily spend
the direction and size of the recommended change

Recommended budget detail

This is the lower-level view showing where recommended spend is being allocated inside the recommendation output. This is another meaningful Provalytics differentiator. Recommendations do not stop at the channel level. The platform can carry the recommendation down to the same level of granularity used in the underlying data. In many accounts, that means a hierarchy such as:

channel
campaign
ad group
creative

That means the output can show not only recommended spend and max daily spend by channel, but also how the recommendation is being distributed within the actual working structure of the media plan.

How to interpret it well

Recommendations is best used when:

you need a model-led answer within current constraints
you want to compare budget scenarios
you are deciding where additional or reduced spend should go

This makes the page especially useful when leadership asks questions like:

What if we get 10% more budget?
What if we need to cut 20% immediately?
If the budget stays flat, what is the best constrained allocation right now?

A practical reading rule

Treat Recommendations as a planning signal, not a command. The page is strongest when read together with:

That sequence helps connect:

model trust
business impact
current efficiency
next budget move