Overview
Organic social can be added to Provalytics as a custom marketing source when the team has structured recurring data.Typical required fields
dateimpressionschannel name(for example Facebook, Instagram, YouTube, and similar sources)
Helpful optional fields
clickscampaign namecreative name
Best practice
- backfill historical data if it is available
- deliver the feed on the same cadence as current data
- keep the structure stable over time