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Overview

The Provalytics Help Center is organized by what you are trying to understand or do.

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If you are new to Provalytics

Start with: These pages explain the basic measurement approach and how to read the first reports most users see.

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If you are analyzing performance

Go to: These pages help you understand what is working, what is changing, and where performance differs by channel, campaign, or business category.

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If you are planning budget changes

Go to: These pages explain how Provalytics helps teams decide where to increase, hold, or reduce investment.

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If you are explaining results to others

Start with: These pages are designed to help you explain not just what Provalytics reports, but why the numbers are different from last-click or platform attribution.

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If a feature is missing from your account

Some reports and features are enabled per client. If you do not see a report described in the Help Center, it may not be enabled for your account yet or your data may not support it.