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Overview

Provalytics uses a Windsor-backed Google Ads connector when Google Ads is part of the client’s marketing mix.

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What it is used for

This connector is typically used to bring Google Ads marketing data into Provalytics, such as:
  • spend
  • impressions
  • clicks when available
  • campaign and channel metadata
That data helps power the marketing layer used in modeling and reporting.

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When it is a good fit

Use the Google Ads connector when:
  • Google Ads is a meaningful paid media source
  • the account needs recurring data refreshes
  • the client wants an ongoing connection instead of file delivery

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Important note about YouTube

In the current Provalytics onboarding and connector model, YouTube shares the Google Ads connection path on the Windsor side. That means a Google Ads connection can satisfy both:
  • Google Ads
  • YouTube
when the source structure supports it.

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What to expect during setup

During onboarding, Provalytics typically confirms:
  • the relevant Google Ads account access
  • which data should flow into the marketing layer
  • how the source should be labeled or grouped inside reporting

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Screenshot placeholder

Screenshot placeholder: Google Ads connector setup in Manage Account