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Overview

A core differentiator of Provalytics is that the framework does not rely on deterministic user-level identity systems. Instead, it operates through aggregated statistical inference across time and across related business outcomes.

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What that means in practice

The methodology does not depend on:
  • cookies
  • mobile identifiers
  • deterministic identity graphs
  • cross-device stitching
  • persistent user-level tracking
That makes the system more resilient in the post-cookie environment and better aligned with modern privacy restrictions.

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Why this matters

The objective is not to reconstruct every path. The objective is to estimate what changed because media existed.