Overview
This section answers the questions customers ask most often when they start using Provalytics in real planning and reporting conversations.Start here
If you are new to the platform, these are usually the most helpful first reads:Most common questions
Why do Provalytics results differ from platform attribution?
Because Provalytics determines what marketing actually changed, not what a platform claimed credit for. Platform reporting often over-credits the channel closest to the conversion. Provalytics is designed to separate demand creation from demand capture. For more detail, see:Why can upper-funnel channels look weaker on direct ROAS but still matter?
Because upper-funnel channels often create awareness and intent that shows up later in search, direct traffic, retailer activity, or other lower-funnel outcomes. For more detail, see:How often do results update?
Results update after new data is ingested and a completed model run is published through the reporting pipeline. Some pages update from the latest published reporting outputs rather than directly from raw files.What should I look at before making a budget decision?
A strong sequence is: That sequence helps connect:- trust
- impact
- efficiency
- next action
Why might a report not appear in my account?
Some reports depend on both:- reporting configuration
- the required output existing for that client