What's New - prova

Overview

This section highlights new Provalytics functionality and customer-visible improvements. It is not an engineering changelog. Each update focuses on:

A new report that splits each channel’s measured incrementality into what last-click can see immediately and what it misses as halo.

A CSR-enabled option that applies predetermined dollar values to events so teams can use ROAS when direct revenue is not available.

A new channel-by-channel planning report for understanding where spend can scale and where it may be over the line.

Clients with warehouse-first data setups can now connect Snowflake more directly into Provalytics.