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Overview

PR and earned media can be added to Provalytics as custom marketing sources when the team has structured recurring data.

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Typical required fields

  • date
  • impressions
  • channel name

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Helpful optional fields

  • campaign name
  • creative name

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Best practice

  • backfill historical data if it is available
  • deliver the feed on the same cadence as current data
  • keep the structure stable over time